Well, during this period, I have been to a lot of things. I have changed my jobs two times at least I believe? The first job was working on Java, Sybase Sql, very common languages as a developer. But now I m working as a MAINFRAME Developer! Sounds crazy eh!? MAINFRAME is totally new to me and I have to learn everything from bottom. Anyway
I will talk about this in another post. Today I want to talk about SEO, Search Engine Optimization.
So basically, what is SEO? When you have a page up on internet, you want people to go to your page right? Unless you want to keep your page private, you want your page to show up in google search result as highest rank as possible. SEO - the term means to optimize your page by tuning all the possible factors to make you page have a higher ranking. This is very important if you have an online business. By SEO (fine tuning your page), your page is expected to have an increased traffic, increased conversions, exposure to new markets and audiences etc.
Why am I talking about this today? Well, I have been facing so much difficulties when I am trying to promote my wife's page: Krace Makeup. I have tried to promote her page in Facebook, but not looking so well. If you haven't promote your page in Facebook before, I will let you know what is the problem. So basically, you create a fans page or community or whatever. After you have invited all your friends to your pages, you want some new audiences to join the page. The first thing that comes to my mind is: pay my money to Facebook. It works like this, you give an mount of money and the promotion date range and they will tell you the expected number of people will join your page. Sounds fair? Well, not really. It really depends on what is your page about. If you page talks about sport, I believe many people would like to join the page. If your going to promote a page like, makeup? Obviously, it is a little bit harder. So what Facebook will do to give you that expected number of people to like your page is that (this is my guess only), they hired certain amount of people to like your page in case the expected number of people cannot be reached. Why am I saying this? Every time I try to promote my page, I will narrow down the target: country = my country, gender = female etc. At the end there will be a number of people liked her Facebook page Krace Makeup, but most of them are OBVIOUSLY not my country people! I clicked inside of the person who liked her page and see if there is any mistake that Facebook has made, but I found that those people country is listed as the place of where my country is, but obviously they are not belong to my country, you can tell by check through all their page inside. So, Facebook advertising doesn't work. I have to think of another way to promote her page Krace Mak Makeup.
Another way that I have tried is paying Google money (Goolge Adv), but that doesn't work well either and the cost is even higher. Why is that? Because each of the click costs pretty high and most of the people just click around the websites by accident and they are not intended to check your website (by most of the cases). So you are actually paying many unwanted clicks.
So I have no choices but to SEO my wife's page! I have tried those basic setup but the result doesn't look good. Right now if we search "hong kong make up artist", her page is only at page 15 rank #3, which is terrible and I don't think anybody will click the result to page 15. I have to have a better tuning to make the page ranking higher.
To continue on the SEO article, please click on the "SEO" tag and look for my article.
Will keep posted of what I have done to make her page ranking higher.
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