1) Keywords: this is very important. Keywords that is something related to your page. For example, my wife's page is about make up artist in Hong Kong, so you want to say everything about it. In her website, try to write some content about makeup and anything related to it. Just write naturally, and remember, never ever try to copy content from other website! Google is just too smart and they will know your content is copied somewhere else or not. If they found out your material is copied from somewhere else, no worry, there is no penalties, but your site probably won't show up from the Google search because they think that there is duplicated content. Since they don't want to show duplicated stuffs, they will analyze themselves and pick one that they think the content is original. Talking about keywords, you should remember to add a meta keywords tag and meta description tag in your website. For meta keywords (html), put all the related words in here and write something that can describe your site perfectly in one sentence in meta description tag.
Keywords can be described as short tail keyword and long tail keyword.
Long tail keyword: which is a group of four to seven words or longer.
Short tail keyword: which is one to three words.
So, how they work? Try to think like this: for example: since my wife's website is about makeup, for short tail keyword, it will be: [hong kong makeup], [makeup], [make up artist], etc. For long tail keyword, it will be: [the hong kong makeup artist who can provide airbrush service], [bridal makeup artist based in Hong Kong who can speak french], etc.
Try to imagine this, if you type [hong kong makeup] to search, it will definitely come up thousands of results. If you type [the hong kong makeup artist who can provide airbrush service] to search, the result will be far more less to the short tail keyword because you are looking into more specific result. So how to make your site better? You have to combine two of these keywords. What you have to do is, think of yourself and see what you stand out from others, then type those words into your content. The combination of both short tail and long tail keywords can help to put you to a higher ranking.
So, how do you come up these keywords?
You could sit down and talk with your partner (or just yourself if you don't have any). Brainstorm the keywords that can most representing your website.
Another method is, ask someone who doesn't know you. Tell them about your story and ask them what keywords they will use.
The other way is ask your clients, they are the best answers that you can get because they are you client! You want people like them to come to your page so that you can make business.
The last method I use will be Google's Adwords. To use that tool, search [Google Adwords Keyword Tool]. You have to have google account in order to use this tool. So on the top menu, click [Tool] and click Keyword Planner. There are different ways to give you suggestive keywords. I will show you how I get keywords from the first option. First click on [Search for new keywords using a phrase, website or category]. Then you will see the below screen. Fill up your info then click Get Ideas:
You will see the result like this:
Here you go. There is a list that you can try to put it in your website. Depends on what you want to target.
I think most people is interested in what competition means. Generally if the keyword has high competition, then it means that the advertiser has to big higher to win the high ad position, hence it will have a higher CPC (cost per click). If you want to have Google adv on your page you definitely want to build up your page content like above base on the CPC. Anyway, from this idea list, you would want to write something about the eye makeup and eyeliner because they have the highest searches within the month.
I will continue to talk about this topic on next article. Stay tuned!
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